Based on the philosophy of being a partner in creating a beautiful environment, we will continue to prosper the company and conduct business with the aim of ensuring the happiness of our employees.

Contribute to society through the happiness of our employees, increase the value of our existence in society, and create a company that is needed by our customers.

Aiming to become the number one company in the region both in name and reality, with sales and profits as indicators of the level of contribution to society

The stability of a company lies in its growth, and we actively strive to expand our business to create a sustainable company.

We value relationships between people, create mutually beneficial relationships with our customers, and become a company that is chosen by our customers in the spirit of coexistence and co-prosperity.

Even if we do not deviate from our main business, we will not limit ourselves to selling paints, nor limit our regions, nor limit our products, and we will move forward as a general trading company.

We do not spare necessary investment, we eliminate unreasonable waste of the company, and we carry out management that generates maximum profit with minimum expenses.

Separately distribute the amount above the company’s financial targets, increase the reputation of employees, and create a rewarding workplace

Efforts are rewarded, laziness is left behind, and motivated people create a company where they can work for a long time.

Evolving management with flexible and quick thinking that is always in line with the changing times, without being bound by stereotypes